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| Weet-Bix - Special Offer | |
Agency Saatchi & Saatchi Sydney |
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| The first 5 rows of wheat in this setup are 3D. They are composited in Flame against a wall of live action wheat colour corrected to match.
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| We track in to the 'hero' wheat head as it opens and releases weet-bix biscuits |  |
| We track down as the biscuits fall into a packaging. |  |
3D was used to create the foreground wheat, the biscuits the packaging and the terrain in the wheat field. The sky is a live action element with a digital lens flare added in Flame. The layering of the live action wheat and the subsequent 5 layers of 3D wheat enabled great control over depth of field effects in Flame. The lens flare was animated in a reaction to the composited elements of wheat and the packaging.
All Flame compositing by Tony Cole All 3D by Scotty Wilcox
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