The brief: Take live action footage shot on DV and make it look like a million dollars.

Neverfail Spring Water provided Firehorse the opportunity to use it's impressive bag of grading tricks to make the digital video footage look like it was shot on 35mm. Blooms, blurs, grads, colour corrections and some special, super-secret, techniques were all used to lift what was shot to a whole new level, providing maximum impact for the client and the agency.